“Wait a sec, aren’t you guys an SEO agency as well?” Yep. Sort of. But we don’t screw our clients, because we’re not greedy assholes 😂 And while we may …
The 80/20 Guide to SEO
Unless you’ve been living under a rock, the chances are good you’ve heard of the 80/20 principle, also known as Pareto’s Law or the Pareto Principle. To state it simply, …
Losing Website Traffic? Learn to Diagnose Traffic Drops in 2023
One day you wake up and you log-in to Google Analytics, or Google Search Console, or SEMrush, or some other traffic or keyword tracking system, and you see something like …
Want to Hire a Great CMO? Then You May Want to Hire a SEO
When a company chooses a CMO, they are making a decision that can literally make or break the company. A CMO is at the frontline of the business; they find, …
How Google’s RankBrain is Transforming the SEO Landscape
As an online marketer, I spend a fair bit of time staying up on the latest happenings in my industry. As I’ve read articles across various key industry blogs recently, …
The Importance of SEO for Web Developers
After 16 years in the web dev and SEO industries, I’ve found one very large problem that I continue to encounter on a regular basis: web developers who don’t know …
SEO – Past, Present and Future
As an SEO, I hear two things all the time: “Sure, I know what SEO is” and “What’s SEO?”. 99% of the time, both groups are equally clueless about what …
Investing in SEO the Warren Buffett Way
As an SEO, one of the most common questions I get from potential clients goes something like this: “If we target keywords X, Y and Z, what kind of return …
Make It, Don’t Fake It
To most SEOs, the above image represents a very familiar feeling. On the one side, you have SEO that works right now, that can be done affordably, that’s scalable…but that …
Learning to Think Like Google
I got my first taste of SEO in 1999, when I started learning to build websites. Granted, SEO in 1999 didn’t consist of much more than keyword stuffing and raw …
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